Rainmaker Academy

Turn 80/20 Into a Predictable Growth Engine.

Most sales growth is random — a good quarter you can't repeat. Rainmaker Academy gives your team two tracks — where growth comes from, and how to close it — so revenue becomes a system, not a hope.

Get Instant Access See the Academy
  • 2tracks — Sales Planning & Sales Execution
  • 10modules from growth strategy to closing the deal
  • 80/20focus — hunt where the profit actually is
Plan the growth

Prioritize the vital few markets, accounts, and offers worth your team's time.

Execute the engine

Fill the pipeline, run high-converting consults, handle objections, and close.

$3B+

in shareholder value behind the 80/20 methodology you'll be applying.

The system behind $3B+ in shareholder value — as seen in
FORBES · FORTUNE · WSJ · FAST COMPANY · YAHOO FINANCE · BUSINESS INSIDER
Growth by luck isn't a strategy

Your Best Quarter Shouldn't Be an Accident.

When growth isn't systematic, it isn't repeatable. Rainmaker installs the discipline that makes revenue predictable — planning and execution, both.

The team chases everything.

Reps spread effort across every lead and account instead of concentrating on the vital few that actually convert and pay.

The pipeline is a mystery.

No reliable way to fill it, triage it, or forecast it — so every quarter starts from zero and ends in a scramble.

Deals stall at the close.

Good conversations that don't convert. No repeatable process for discovery, objections, and asking for the business.

Two tracks, one engine

Plan Where Growth Comes From. Execute to Win It.

Rainmaker is built in two tracks — strategy and execution — because a great plan you can't run, and great reps with no plan, both leave money on the table.

TRACK 1 · SALES PLANNING

Where growth comes from.

Point your go-to-market at the vital few — the markets, accounts, and offers worth the effort.

  • Introduction to Growth — the 80/20 lens on where revenue really lives.
  • Growth Prioritization — choose the critical few opportunities to fund.
  • GTM Deployment & Sales Coverage — align territories, coverage, and effort to the plan.
  • Growth Methodologies & Tools — the frameworks and templates that make it repeatable.
  • Go-Forward Growth Execution — turn the plan into a live operating rhythm.
TRACK 2 · SALES EXECUTION

How you actually close it.

Build the high-performance sales engine — pipeline to pitch to signed deal.

  • The High-Performance Sales Engine — the system that makes results repeatable.
  • Filling the Pipeline — setting and triaging so the top of funnel never runs dry.
  • The High-Converting Consult — discovery to pitch that earns the decision.
  • Objection Handling & Closing — move past resistance and ask for the business.
  • Pipeline Mastery & Backend Growth — forecast, expand, and grow existing accounts.
Built for

Anyone Responsible for the Revenue Number.

Owners, sales leaders, and revenue teams who want growth to be a system they can run and forecast.

01

CEOs & Sales Leaders

You own the number and want a growth engine your team can run without you in every deal.

02

Founders Who Sell

You're still the best closer in the building. Rainmaker turns what's in your head into a repeatable process.

03

AE & SDR Teams

Reps who want a proven playbook for filling the pipeline, running consults, and closing — not just activity.

04

PE Portfolio Teams

Deploy one consistent, 80/20-based revenue methodology across companies to lift top-line growth.

What's inside your membership

Everything to Build the Engine.

Both tracks, every module, plus the templates and community — all inside The 80/20 Institute.

CURRICULUM

Both Tracks, Ten Modules

Sales Planning and Sales Execution, start to finish — self-paced and applied to your real pipeline.

TOOLS

Playbooks & Templates

Growth prioritization, coverage, consult scripts, and forecasting tools you can put to work this week.

COMMUNITY

A Community of Rainmakers

Owners and revenue leaders comparing what's working — real pipelines, real closes, real numbers.

Bill Canady, Founder & CEO of The 80/20 Institute
Built by an operator, not a guru

A global CEO who has delivered $3B+ in shareholder value.

Rainmaker applies the same 80/20 discipline Bill Canady used to drive profitable growth across manufacturing, distribution, and industrial services — pointing sales effort at the vital few and building the engine to convert it. Author of The 80/20 CEO, From Panic to Profit, and The Rule of Three.

30+ Years Global Leadership$3B+ Shareholder Value3× Best-Selling Author
"Revenue isn't luck. Point the effort at the few things that pay, build a repeatable engine to win them, and growth stops being a surprise."
Simple pricing

Pick Your Level. Start Today.

Both tracks at every level; the difference is how much live support runs alongside them. Save with quarterly, save most with annual.

Essentials

$97
per month
 

For the leader who'll run the playbook themselves.

  • Both Rainmaker tracks — all ten modules
  • Quarterly Live Q&A
  • Rainmaker Community access
  • Unlimited access to the Masterclass Library
  • Playbooks, scripts & templates
Join Essentials
MOST POPULAR

Guided

$497
per month
 

For the team that wants coaching along the way.

  • Everything in Essentials
  • Monthly Live Q&A — bring your real pipeline
  • Access to the private group chat
Join Guided
BEST VALUE

Advisory

$4,997
per month
 

For the team that wants full, hands-on support.

  • Everything in Guided
  • Weekly Live Q&A
  • Invite up to 3 team members
  • Invitation to the in-person workshop
Join Advisory

Not sure which level fits? Book a call and we'll help you pick.

Questions

Before You Enroll

What is Rainmaker Academy?

An 80/20-based sales program built in two tracks — Sales Planning (where growth comes from) and Sales Execution (how you close it) — that turns revenue growth into a repeatable system.

What's the difference between the two tracks?

Planning points your go-to-market at the vital few markets, accounts, and offers worth pursuing. Execution builds the engine to win them — pipeline, consults, objection handling, and closing.

Who is it for?

CEOs and sales leaders, founders who still sell, AE/SDR teams, and PE portfolio teams that want one consistent, 80/20-based revenue methodology.

Is it self-paced or live?

Self-paced. You get both tracks and all ten modules on demand. Guided and Advisory add live Q&A on top.

Where does it live?

Inside The 80/20 Institute member platform — video modules, playbooks and templates, and the private community, all in one place.

Can I put my whole sales team on it?

Yes — the Advisory level includes seats for up to three team members, and it's the fastest way to get your revenue team running the same playbook.

Make it rain — on purpose

Build a Growth Engine You Can Run Every Quarter.

Get both tracks and put the 80/20 revenue system to work — or book a call and we'll help you map it.

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